If you work in the self storage industry you know that, like any other industry, it can be hard selling your service when there are hundreds of other businesses offering the same service. It is challenging to distinguish your business in the market and to get people interested. Self storage isn’t the most glamorous and exciting of industries so it is difficult to find the right mix of communication techniques to not only get people interested, but to get them to use your service as well.
Online marketing can help you reach your goals cheaply and easily. Implementing social networking and online marketing initiatives circumvents the costs of expensive television and radio advertisements. Marketing in this fashion allows the business owner to take greater control of the marketing program and be as detail-oriented as necessary.
However, smaller self storage businesses may not have the resources and time necessary to implement an a full blown online marketing campaign. For these smaller companies, listing on a self storage search engine such as USSelfSelfStorageLocator.com is a viable option. You will have the opportunity to attract customers to your site and we take care of listing your specials, units, and prices for you.
For those self storage facilities who have the time and resources to dedicate to an extensive online marketing campaign, there are three important elements that need to be present in order ensure your success. First, you must have a service that is worth marketing. Even if you get millions of customers to go to you site but it is inefficient, runs slowly, or has a host of other problems, this will not improve the bottom-line for your business. Spend sufficient time working on the various aspects of your business so that you have an invaluable service to provide.
Second, your website must be easily found. There are several options available to you to do this. You can employ the use of Search Engine Optimization (SEO). SEO involves increasing the visibility of your website in search engine results organically. This method is unpaid. You could also use Search Engine Marketing (SEM). SEM is a paid way to increase the search ranking of your website; you pay every time there is a click on your listing.
Thirdly, get people to rent once they visit your site. This is possibly the most difficult element. The best way to do this is to clearly spell out the offers and discounts. Avoid misleading your customers with a low price just to get them to come in and then changing your offer later. If you build consumer loyalty by being straightforward and honest, your business will thrive.
The marketplace is becoming increasingly competitive. It is not sufficient to have a website if it does not generate any traffic. The more traffic that comes to your website, the greater your chances are of getting more rentals and increasing your revenue.