Since its introduction in 2004, the social networking powerhouse known as Facebook has undergone a myriad of changes. Just a few weeks ago, we informed you about how to leverage the latest set of changes Facebook introduced for Pages to enhance the marketing initiatives of your self storage facility. Now, there are even more changes on the horizon, this time in terms of layout and design.
Initially introduced in March 2014, the new Page layout is now available globally. Page administrators have the option to switch now or wait for the Page to be automatically updated on June 13. The new update is meant to present a more streamlined look for Pages and give administrators easier access to the features they use the most.
The Timeline is getting a complete overhaul. The right side will display all the Page’s post. The left column will contain the information that was previously located in the “About” section, such as hours of operation, phone number, and website URL. All picture and videos will be placed on the left side as well. Currently, all posts by a page are displayed in a manner similar to personal Facebook profiles.
The design update is not limited to the Timeline; administrator tools are getting an overhaul as well. Navigating to any area of your page will allow you to pull up information on currently running ads, new Page likes and unread messages and notifications.
There is also now a “Pages to Watch” feature where administrators can create a list of similar Pages and compare performance. Key stats about other Pages and insight into their most engaging Posts will be displayed in the “Overview” tab. Of all the updates, this is perhaps the one that will be the most useful for your self storage business Page. You will be able to add competitor Pages and keep informed about how well their posts are performing. This will be a key component in designing or revamping a social media strategy for your self storage business.
These new updates signal an era in which content strategy is more important than ever. When creating content for Facebook, keep in mind where to posts will be displayed. Since all your content will no longer be as prominently displayed when users visit your Page, you may need to get a bit more creative with targeting your self storage Facebook posts.
If you still have questions about the new design, Facebook has provided the top frequently asked questions for your convenience. What do you think about Facebook’s latest design? Tell us if you love or hate it in the comments below!