As interesting as it may seem, organic web traffic is still an important part of ensuring your presence in the online market. Fortunately, having an online presence as a business has leveraged the playing field between small and large businesses. How can this occur? Organic marketing doesn’t require the use of paid ads and are not contingent on advertising. This is great for small businesses who may not have the cash flow that larger businesses do. Here are a few tips that can help get you the exposure you need:
This means you need to list yourself everywhere you can. Google Places for Business, Yelp and other sites that allow you to claim a space is key. Your name, address, hours, phone number, website and possibly a video could assist in helping people find your facility.
Open Your Business To The Online Market
Every business that wants to experience some form of interaction and success with the outside world does business online. For a storage facility, this is important. Make sure your rates are online, as well as the types of units, such as climate-controlled or drive-up. Your site should be responsive, allowing customers to reserve units online as well.
Optimize Your Site
Make sure your site is optimized for search engines. Having good content that is clear and concise helps quite a bit. Here are some other tips:
- Your site should be search-engine friendly.
- Use local keywords. This will help local people find you. Specific, targeted keywords should be a priority.
- Update your site on a consistent basis. You want to make sure your site has a variety of information which doesn’t always sell your services. Consumers like to see the “human” side of the business.
- Link your visitors to other helpful sites.
Be Engaging and Interactive
Social Media is Your Friend
Use social media vehicles like Facebook, Twitter, Pinterest and LinkedIn to post daily. Using coupons, links to websites or articles and contests will help bring your business to the forefront.
Use Strong Email Tactics
Nothing is as bad as an email marketing campaign that goes bad. You want to make sure you’re using tactics that work. Don’t always make it about a sales pitch. Customers appreciate when you let them know about the latest blog posting or video short.
Tracking your efforts is important. It shows how your changes affect your search results and where you need to tweak your strategy. Any change could alter your page rank, positively or negatively and it’s best to know where you stand.
Having a web presence is important, but good marketing goes beyond web space. Take the time to do the work to make your business grow. Organic marketing will garner results over time if you approach the project strategically.