Networking is a fundamental part of growing any business. Connecting with the right people in the self storage industry can help you to land important business development leads. Seeking resources online about business networking will often lead to information about social networking expansion. While this is important, don’t disregard or underestimate the importance of good old-fashioned, face-to-face networking. Here are some tips to boost your self storage business through networking:
Research participants – Before attending any self storage networking event, try to be informed about who will be attending. Being prepared means that you will already have an idea of the people you want to connect with and meet. This will help to streamline the conversation and allow you to get the most out of your efforts.
Step out of your industry – There are other industries outside of self storage that can assist with growing your business so don’t be afraid to explore these options. Connecting with new people can give fresh marketing ideas and perspectives. Make it a point to widen your networking circle from time to time.
Don’t be afraid to make the first step – If you own a small self storage facility, it might be intimidating to approach persons from larger chains. However, it is important to take advantage of every opportunity to meet people. A useful strategy when attending networking events is to go alone in order to force yourself to interact with others.
Listen keenly – While the point of your networking efforts will be to share ideas and get your self storage brand out there, listening to others is just as important. Don’t get so wrapped up in sharing information about your facility that you forget to take into consideration valuable insight. Remember that one of the keys to networking is making others feel interesting and appreciated.
Effective networking relies heavily on the nature of the relationships developed so always try to focus on quality, not quantity. If your network is expansive, but not targeting, then results will differ from expectations. Building worthwhile relationships over an extended period of time will bring in more people to your self storage business.