Negative online reviews can hurt your self storage brand. A Pew study has shown that as many as 58% of American consumers consult the Internet before making a purchase decision or commitment. Online reviews help to enhance your self storage brand. Testimonials present your brand as reliable since they are based on the first hand experience of persons who have dealt with your facility. Self Storage industry professionals like Tron Jordheim can underscore the importance of branding. After starting his first business at the age of 6, Tron has become an industry expert and speaker, guiding other self storage industry business owners to the path of success.
Branding is how you present yourself or your business to the world. It is a critical part of any marketing strategy and presents potential consumers with an idea of what your business is all about. In many instances, certain aspects of branding are out of your control. You are slightly limited in controlling the opinions people will form about your brand. As persons learn more about your business, they will assign a label to it, whether positive or negative.
When it comes to branding, the ideas of others can help to influence what persons think about your self storage business. Online reviews can help people to shape an opinion of your Self Storage facility before they even call or visit. Therefore, you will want to ensure that your brand is properly represented. While there is not much you can do about the reviews and comments people leave regarding your facility, you do have control over the way you follow up these comments.
Whether positive or negative, try to take the time to either thank someone, if possible, or address complaints that you find online. Personal branding is the way you market yourself to the world. Your personal brand is what other people think of you. In some ways it is outside your control, but you obviously have some control over it. Personal branding is unavoidable. As others interact with you, they’ll automatically form mental associations that connect you with certain labels, often within the first few seconds. You can’t avoid being labeled, and other people can’t avoid labeling you. It happens automatically because your brains are wired to recognize patterns and form associations. The labels people attach to you become part of your personal brand.
If you type an email, you’re branding yourself. If you have a conversation with a friend or family member, you’re branding yourself. How you dress, what you eat and how you talk all contribute to your brand. It happens automatically because our brains are wired to recognize patterns and form associations. Think about your brand as the summation of all the associations about you that are stored in people’s minds.