If you operate a self storage website and understand the importance of having a sound SEO strategy, then the updates Google has made to its algorithms are pertinent to you. Employing the correct SEO tactics will help to position your self storage website in the top results on Google and other notable search engines. The importance of word placement, having sufficient keywords, quality content, and inbound and outbound links in order to increase the visibility of your self storage website cannot be stressed enough.
Google Penguin was introduced on April 24, 2012. It is aimed at decreasing the search engine rankings for sites in violation of Google’s Webmaster Guidelines. Called a penalty by SEO analysts, some critics have estimated that it could change the way websites are optimized and possibly even decrease the rankings of sites which are not in violation of the search engine giant’s regulations.
Depending on whether or not you handle your SEO in-house, it is important to know how these changes will affect the online marketing efforts of your website. Google is cracking down on black-hat SEO techniques such as paid links and blog comment spam and this could put violators on the blacklist. Blacklisting completely eliminates the result from Google, even if the business name is searched. This can hurt your business since many people rely on the search results from Google when looking for self storage online.
Many persons outsource their SEO initiatives and might not understand the full scope of this new introduction. It is wise to keep informed to ensure that forbidden SEO techniques are not being used by the third party marketing company you might have hired since this could negatively impact your business. SEO companies have responded by offering to review websites and make them ‘Google Penguin ready’, for a price. Some have even increased the prices of existing packages based on these new changes due to the fact that slightly more work will be required to properly optimize pages based on new requirements.
If your self storage website has unique content and actively engages users, then there is no need to worry about your rank or fear being blacklisted. Overly-optimized sites are the ones being targeted. If your site hasn’t been affected, this is still a good time to review your content to guard against future changes Google might make.