With the emergence of new social media sites several times a year, it can be a bit difficult to keep track of which ones will be most suitable for your self storage marketing efforts. Even the most seasoned online marketers have a bit of difficulty digesting the wealth of information that is currently available. If you are thinking about marketing your self storage business on the internet or if you want to refine your strategy, keep the following tips in mind:
Develop an Internet marketing plan – In the same way you plan all your other marketing initiatives – print, television, radio – do the same for Internet marketing. Many Internet marketing attempts fail because people do not approach it with the same sort of seriousness as they do with paid marketing efforts. Keep a structured plan and do your best to follow it.
Decide on suitable sites – You don’t have to utilize every single site simply because it is available. Instead, choose a few which match your business and focus on these. This will help you to streamline your efforts and maximize your results.
Use Google Alerts – Create an alert for keywords and phrases such as ‘Internet marketing’ and ‘social media’. By doing so, you will ensure that you get timely information about Internet marketing. These alerts can be sent to you every time something on the topic is posted or at a particular time of day.
Join self storage forums – Connecting with other industry professionals will aid in your efforts to keep abreast of Internet marketing in self storage. Use this as an opportunity to ask questions and seek advice about more ways in which you can use the Internet to connect with potential self storage customers.
With the right amount of time and effort, Internet marketing can be a relatively inexpensive (sometimes even free) way to reach out to new and existing self storage customers. Remember to do sufficient research about strategies which are proven to work before implementing an Internet marketing campaign.