The newest social media phenomenon to capture attention of the masses is Pinterest. With over 5 million users, it is an online organizational board used to share pictures which can be linked to wherever a user chooses. While the site does not offer the ability for people to purchase anything, these images are linked back to the original source which, if re-pinned by others, will increase traffic to your self storage website. Here area some tips to attract the attention of potential customers and spread the word about your self storage facility:
Keep it simple – The main appeal of this site is its simplicity. Therefore, it is important to keep this in mind when designing your profile page. The ‘pinned’ items on each board should be the same size, with links on each image.
Promote using other social networking sites – Since Pinterest is fairly new, you can ask people who currently like your Facebook page or follow you on Twitter to follow your Pinterest. Use your presence on these sites to point people to this new site.
Launch a daily pin theme – You can have multiple boards and put similar pictures of your self storage facility on one board in order to build a theme. Build these themes around what is happening in your self storage facility, e.g. charity work. Daily themed pins usually lead to repeat visitors since people will come back to look for a new one.
Follow popular Pinterest users – If you follow popular pages and get them to follow you back, then this will get the word out about your self storage facility. Also, follow users who ‘pin’ your items in order to encourage them to follow back.
Pinterest has been gaining notable footing, especially among female users. If utilized correctly, you should be able to use this as another social media avenue to promote your self storage facility and interact with potential customers.