Internet marketing has become increasingly popular because it is cheap, easy, and reaches a large number of people in a short period of time. However, one of the pitfalls of online marketing is having your messages labeled as spam. Spam is the distribution of unsolicited bulk messages. When promoting your self storage business online, pay special attention to the following:
Refine your online reputation – If your email messages are regularly sent to the spam or junk mail folder, then it will be hard to recover. A negative sender score for your domain name will get your messages labeled as spam almost immediately. In order to avoid this, you can use a free online service – sendscore.org – to check your score and find out what might need fixing.
Use clean email lists – ISPs will block senders who use questionable emails lists. When buying an email list, avoid using those that contain emails from people who have not consented to receive this type of communication. It will take more time to build an email list of people who have agreed to receive your messages but it will pay off in the end. You can also segment your lists by types of customers (e.g. college students, business owners) in order to ensure that relevant messages are sent.
Improve your content – There are certain words and phrases that will trigger spam filters. These include unnecessary exclamation marks and content relating containing words like “act now”, “save money”, “join now”, etc. Work on your message, be creative, and use words that are not considered spam. This will help to ensure that your email actually makes it into the inbox of potential self storage customers.
Hire professionals – While online marketing is simple enough to do, you can maximize your reach by hiring people who are trained to execute these tasks. Industry professionals will be more aware of how to create spam-free email marketing messages. Also, use reputable services such as Constant Contact, or MailChimp.
Lately it’s been getting difficult for even legitimate marketing communication to bypass spam filters. But, you can significantly improve your odds of reaching self storage customers by taking the right steps. Send quality messages from established services in order to increase your chances of communication with more potential customers.